About the Brand
In 1993, three skateboard enthusiasts teamed up in New York City to develop the East Coast’s first true skateboarding-inspired lifestyle brand – Zoo York. The trio siphoned creative inspiration from NYC’s rapidly evolving skateboarding, music and art scenes to produce a variety of culturally relevant products that were dark and gritty like New York City. What started off as a simple line of skateboards and T-shirts steadily grew into a full–blown apparel collection marked by military surplus, street athletic styling that was designed to withstand the city’s rugged terrain.
Today, Zoo York is a highly evolved globally recognized brand with unbreakable East Coast attitude and dialect.
Brand Position:
Young Men’s and Juniors; 12-24 years old
Youth Culture / Action Sports Lifestyle
- Distributed through a wide range of specialty and mid-tier accounts
- 10+ product categories including apparel, skateboards, footwear and accessories
- International distribution in Australia, Canada, China, Europe, Israel, Japan, New Zealand, Philippines, South Africa, South America, and South Korea
For updates & more information on Zoo York, please visit us at www.ZooYork.com.
