About The Brand

When PONY first appeared in ’72 with original sneakers designed for real people, New Yorkers slipped on the brand they identified with, kicks built to survive the tough city streets. PONY has since symbolized the ethos of a city that never lies down.

As the PONY chevron continues to point forward, to the future, it seeks inspiration from a new generation of resilient and determined creative entrepreneurs that are re-defining the cultural landscape on their own terms. Through collaborations, connections, and a dedication to the original ethos – what defined PONY’S formative years, inspires and represents its future.

PONY has real heritage, a real story and real runs of the board. 40 years since PONY bolted into the imagination of sneaker lovers in the USA and beyond, it aims again to be recognized as the world’s most respected, accessible and credible sneaker and lifestyle brand.

Brand Positioning:

  • Retro athleisure lifestyle brand for the sports minded consumer
  • Mens, Womens, and Kids, ages 10-45
  • Mid-tier Department Stores, Sporting Goods Stores, Footwear Stores, and Specialty Stores
  • High consumer brand awareness

For updates & more information on Pony, please visit us at www.pony.com.




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