About the Brand

The Heart & Soul of Football

In 1924, after witnessing a nation fall in love with football, Humphreys Brothers Harold and Wallace took the ‘UM’ from their surname and ‘BRO’ from Brothers to form Umbro.

Based in Manchester, England, the Humphreys Brothers used their knowledge of fashion and English tailoring to create high quality ‘sportswear’.

The Humphreys believed that style was a performance advantage – if you looked smart, you played smart – a principle which remains today.

PASSION. COMMITMENT. COURAGE.

With more than 92 years of heritage, Umbro is the most authentic football [soccer] brand in the world.

Umbro’s association with the game runs deeper than any other – and we’ve witnessed the highs of World Cup wins to the lows of losing on penalties.

The Umbro family stretches across the four corners of the football world and the ‘Double Diamond’ is worn on and off the field with pride by players and fans alike.

Quality, fit and purpose have always been at the heart of Umbro’s design philosophy, from the first lightweight and breathable football shirts to high performance football boots which meet the demands of players at all levels of the game.

Today, Umbro combines its rich heritage with modern football culture to create contemporary products which blend performance with style for players, teams and fans, who are as passionate about the game as we are.

Brand Positioning:

Football [soccer] players of all levels and ages:

• Available in more than 120 countries worldwide
• Product categories include: football boots [cleats] and equipment, football training apparel, sports lifestyle and teamwear

For more information & the latest updates visit www.umbro.com.