Authentic British Denim. Crafting Denim in East London since 1908
Founded in London’s East End by Morris Cooper in 1908, Lee Cooper is the original British denim brand with an international following of loyal fans.
Lee Cooper’s journey began in a local factory in London’s East End making tough, uncompromising workwear. Throughout its 100 year history, Lee Cooper became a revolutionary denim lifestyle brand in Europe, and became the go-to fashion label for iconic rock ‘n’ roll bands such as The Rolling Stones and internationally acclaimed talent Serge Gainsbourg.
Today, the Lee Cooper products and collections are created with denim at the heart, and fashion at the forefront. Lee Cooper’s creativity is driven by its East London origins, sanctioning global accessibility into authentic London style.
Brand Position:
Men and Women, 18-35 years of age
The Lee Cooper customer is approachable, relaxed and has a laid back attitude towards life. They like well-cut, hardwearing clothing from a reliable brand which can transcend seasons. Individuality is integral to their personal style.
- 40 licensee partners internationally
- Operates as a 100% licensing business, present throughout Europe, the Middle East, the Indian subcontinent, Asia Pacific and Central America.
- Sold in over 100 countries worldwide with over 500 Lee Cooper branded stores
- Lifestyle categories include apparel, fragrance, footwear, head wear, eyewear, luggage and underwear
For updates & more information on Lee Cooper, please visit us at www.LeeCooper.com.
