About the Brand

Bongo was established 1982 and quickly became one of the hottest denim brands in the junior market. With denim as its core, the brand continues to grow to include many categories including footwear, tops, handbags, outerwear, eyewear, jewelry, watches and more, all reflecting the relaxed style, and beauty without effort that is Bongo. Bongo is licensed exclusively to Sears in the United States.

The Bongo lifestyle is best described as Young Hollywood with a splash of California Cool. Beach parties by day, to clubs and bonfires by night, the pieces function and layer well together to accommodate the most fashion-forward consumer.

Brand Positioning:
Teens and Tweens, ages 12-20 junior apparel
Focused on young, stylish, and affordable fashions