Madonna Crowns Pia Mia As Material Girl’s Fashion Director
In her role as Fashion Director, Pia Mia is partnering with the in-house Material Girl and Macy’s development teams.MG Icon, the joint venture between Iconix Brand Group, Inc., Guy Oseary and Madonna announced today that recording artist, songwriter, and fashionista, Pia Mia, has been crowned Fashion Director of Material Girl. Pia Mia will also star as the face of the brand’s global marketing campaigns and make appearances at Macy’s, the brand’s exclusive retail partner in the United States.
“I am excited to announce Pia Mia as the Fashion Director of Material Girl,” said Madonna. “Her creativity, confidence and unique sense of style make her a perfect addition to the brand,” she continued.
For the first time since the launch of Material Girl, the brand is partnering with StyleHaul, the leading global style network, to create an original docu-series inspired by Madonna’s Truth or Dare. The series will feature Pia Mia and the creative inspirations that define her as a Material Girl. Pia will Executive Produce the series along with StyleHaul and use their combined social media reach of 500M+ to support the series and showcase the brand’s designs.
“When I heard that Madonna wanted me to be the first-ever Fashion Director of Material Girl, I literally died,” commented Pia Mia. “Madonna is so amazing – from her music, to her style, to her stage performances; she is the ultimate icon. I have so much respect for her and she’s really inspired me to have the same confidence that she has to wear whatever she wants to wear, or say whatever she wants to say, because she’s done it and made it so dope,” she continued.
In her role as Fashion Director, Pia Mia is partnering with the in-house Material Girl and Macy’s marketing and product development teams; lending her creative input to the designs starting with the Spring 2017 line. For the fall campaign, shot at the iconic Madonna Inn, Pia Mia collaborated with Material Girl to bring her vision for the brand to life; choosing everything from the photographer, Solmaz Saberi, to the strongest silhouettes and patterns to be featured in the ads, as well as the best accessories to pair with the looks she styled.
Material Girl is a fast-fashion junior collection available exclusively at Macy’s and on macys.com in the United States. Pia Mia joins a roster of past Material Girls that includes Rita Ora, Zendaya, Sofia Richie, Georgia May Jagger and more.
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About Pia Mia:
PIA MIA is a recording artist, songwriter, entrepreneur, social influencer and fashionista. The multi-talented 19-year old was born and raised on the tropical island of Guam in the West Pacific where she fostered an early love of music, posting musical covers to YouTube and almost instantaneously became a viral sensation. Today she has 3.8 million Instagram followers and nearly 600,000 Twitter followers. Moving to Los Angeles as a young teen she worked with Disney, The Groundlings, and signed a one-year production deal with Babyface. She debuted her first independent single, “Red Love,” with Ryan Seacrest in 2013 and that video garnered 12 million YouTube views and over 4million Soundcloud streams. At just 17, she formed recording label Wolfpack Entertainment and then signed with Interscope Records. Pia Mia released her debut EP, The Gift, collaborated with Chance the Rapper for the soundtrack to the original motion picture Divergent and released “On My Mind” which appeared on NOW That’s What I Call Music! Vol. 50 in 2014. In early 2015 Pia Mia independently released for her fans her track “F**K WITH U”featuring G-Eazy earning 12 million views in three months. She released her first official single for Interscope, “Do It Again” featuring Chris Brown and Tyga in May of 2015. The infectious Nic Nac produced track has nearly 200 million views on YouTube to date and has sold over 600,000 copies. Pia Mia is currently in the studio working on her soon to be released debut album.